Business Digital Analytics: From Data to Strategic Value

The course Business Digital Analytics offers a practical and strategic perspective on how organizations can leverage digital data to improve business decision-making. Over 16 hours, participants will learn how to use leading tools such as Google Analytics 4 and Adobe Analytics to analyze user behavior, measure the performance of channels and campaigns, and transform data into useful information for management and marketing.

The course combines technical analysis with business interpretation, providing students with a comprehensive understanding of the role of digital analytics in value creation.

50 créditos académicos aprobados

De lunes a viernes: 07:30 a. m. – 10:30 a. m.

Sábado: 07:30 a. m. – 11:30 a. m.