Neuroscience in consumer behavior

This course addresses consumer behavior from a neuroscience perspective, covering physiological and brain aspects of human behavior in the field of marketing. The course presents various academic studies and practical examples of how neuroscience strategies are used to persuade consumers to buy a particular brand or to behave in a certain way, highlighting some tools used by companies and governments and alerting students to these practices.

50 créditos académicos aprobados + Fundamentos de Marketing o Marketing Estratégico

De lunes a viernes: 07:30 a. m. – 10:30 a. m.

Sábado: 07:30 a. m. – 11:30 a. m.