This master’s level course examines how Artificial Intelligence (AI) is transforming digital communication strategy across the customer journey, with a focus on media planning, content creation, and performance optimization. It provides students with a structured understanding of how AI enhances decision-making in digital marketing environments.
The course combines theoretical frameworks with practical application, enabling students to design and implement AI-driven communication strategies across key digital channels, including search, social media, and interactive platforms. Through the use of industry-relevant tools and data analytics, students will develop competencies in audience targeting, content development, and campaign optimization.
