This course is designed for students with any academic background who have an interest in marketing, branding, and advertising. A background in intermediate microeconomics is desirable but not a requirement, as the foundational concepts will be covered in an accessible manner.
In today’s volatile and interconnected global market, leaders are not only tasked with driving commercial success but also with upholding social responsibility. While Universidad del Pacífico’s master’s programs already build a foundation in ethics, this course offers a unique and essential opportunity for an immersive, case-based exploration of ethical decision-making in a rapidly evolving economic landscape. By leveraging a proven curriculum from UCI, this program will provide a highly practical and relevant learning experience that directly complements the university’s core values of excellence and integrity.
