International Marketing Research

This course provides analytical techniques to
develop adaptable strategic frameworks for firms aiming to internationalize
their business. As a practical course, it offers insights into research
methods, strategic positioning in international markets, and guidance on
decision-making related to the 4 Ps of an international marketing plan.
Participants will develop skills to identify customer needs, design adaptive
marketing actions, and recognize the opportunities and threats arising from
international activity.

50 créditos académicos aprobados + Análisis Multivariado para los Negocios + Inglés CL14 o equivalente

De lunes a viernes: 07:30 a. m. – 10:30 a. m.

Sábado: 07:30 a. m. – 11:30 a. m.