The Winning Market Strategies: From Cost Leadership to Innovation course offers students a comprehensive overview
of key competitive strategies used by successful companies across various
industries. Students will explore key strategies—cost leadership,
differentiation, niche focus, hybrid models, customer intimacy, and disruptive
innovation—through case study activities. The course blends theory and
practice, helping students analyze real-world examples and develop strategic
thinking. By the end, participants will be equipped to make informed decisions
and apply market strategies effectively in dynamic business environments.
