Creativity and innovation in creating desirable products

This course provides a comprehensive overview of digital marketing, highlighting its importance in today’s digital
landscape. It covers the fundamentals of e-marketing, website usability, search engine optimization (SEO), paid
internet advertising, social media community building, content marketing, email marketing, and measuring
digital marketing effectiveness. This blend of theory and practical applications equips students with the skills
needed to create, manage, and evaluate digital marketing strategies.

50 créditos académicos, Diseño Organizacional y Estrategia

Lunes a jueves de 07:30 am – 01:30 pm

Viernes y sábado de 07:30 am – 02:30 pm