The course Global talent management and interculturality provides students with comprehensive knowledge of managing human resources across borders in multinational companies. The course introduces the distinctions between domestic and international human resource management (IHRM), the strategic and cultural challenges faced by international HR professionals, and critical global HR functions such as staffing, expatriate management, compensation, and performance evaluation.

50 créditos académicos, International Human Resources Management

Lunes y martes de 9:30 – 02:00 pm

Jueves de 9:30 – 12:30 pm

The psychological insights are particularly useful for marketing strategy, brand positioning, and marketing communication decisions, but also yield insight into common biases in judgment and decision-making, beyond marketing, to which you would otherwise fall prey. This course aims to highlight the latest advances in customer insights and analytics and to understand the benefits and limitations of various approaches. Students will learn how to translate business problems into research questions, how to evaluate and implement appropriate research designs, and how to generate marketing insights from online and offline data.

50 créditos académicos, Marketing Estratégico o Comportamiento del Consumidor

Lunes a viernes de 07:30 am – 10:30 am

Sábado de 07:30 am – 11:30 am

La gran mayoría de
países en desarrollo muestra unos bajos niveles de competitividad internacional
respecto de los países desarrollados. La competitividad internacional se
refiere a la capacidad que tienen los países para crear bienes y servicios que
compitan globalmente, al tiempo que mantienen un entorno favorable, el cual
permita competir a sus empresas internacionalmente, manteniendo de esa manera
estándares de vida elevados.  Teniendo en
cuenta, la alta complejidad y, habida cuenta de que, la competitividad
internacional hace referencia, por un lado, al potencial de las industrias y
empresas nacionales, y por otro, al potencial de los países. Por tanto, la
presente asignatura profundizará en el conocimiento de la competitividad
internacional desde una triple perspectiva, es decir, país, industria y empresa.

50 créditos académicos, Administración del Comercio Internacional o Gestión del Comercio Internacional

Lunes a viernes de 11:30 am – 02:30 pm

Sábado de 11:30 am – 03:30 pm

In this course, students
will examine the past, current, and future conditions of the global sport media
nexus. They will consider the evolution of the relationship on different media
channels, from legacy (analogue) media to new (digital) media. The disruptive
nature of new media technologies such as the Internet will be analysed and how
those impact the once-sedimented symbiotic relationship between sport and
media. Particularly attention will be given to how the emergence and
consolidation of platforms – and the wider processes of platformisation – in
the sport media nexus has transformed the spectacular consumption and
production circuits in sport.

50 créditos académicos, Fundamentos de Marketing o Marketing Estratégico

Lunes a viernes de 07:30 am – 10:30 am

Sábado de 07:30 am – 11:30 am

The course on consumers in retail provides knowledge about consumer behavior in different types of retail, such as stores and supermarkets, as well as ways for retailers to persuade consumers to buy their products. The course also serves to help students, as consumers, learn how to defend themselves against persuasive retail tactics. Finally, the course will provide students with the opportunity to do practical work in a retailer, diagnosing the retailer’s reality and suggesting improvements based on the knowledge acquired in the course.

50 créditos académicos, Fundamentos de Marketing ó Marketing Estratégico

Lunes a viernes de 07:30 am – 10:30 am

Sábado de 07:30 am – 11:30 am

The Winning Market Strategies: From Cost Leadership to Innovation course offers students a comprehensive overview
of key competitive strategies used by successful companies across various
industries. Students will explore key strategies—cost leadership,
differentiation, niche focus, hybrid models, customer intimacy, and disruptive
innovation—through case study activities. The course blends theory and
practice, helping students analyze real-world examples and develop strategic
thinking. By the end, participants will be equipped to make informed decisions
and apply market strategies effectively in dynamic business environments.

50 créditos académicos, Fundamentos de Marketing o Marketing Estratégico

Lunes a viernes de 11:30 am – 02:30 pm

Sábado de 11:30 am – 03:30 pm

The course Complexity
Management takes a new perspective on solving problems in complex
environments. Students learn about the relevance of solving problems and
communicating solutions in today’s business world. Specifically, the course
follows a structured approach to solve problems by identifying problems,
structuring problems, analyzing problems and creating solutions creatively as
well as communicating results and proposals throughout the process.

This course will provide
students with a new and structured approach to solving problems at individual
or organizational levels and enables them to communicate effectively toward all
stakeholders. 

50 créditos académicos, Diseño Organizacional y Estrategia

Lunes a jueves de 07:30 am – 01:30 pm

Viernes y sábado de 07:30 am – 02:30 pm

This course provides a comprehensive overview of digital marketing, highlighting its importance in today’s digital
landscape. It covers the fundamentals of e-marketing, website usability, search engine optimization (SEO), paid
internet advertising, social media community building, content marketing, email marketing, and measuring
digital marketing effectiveness. This blend of theory and practical applications equips students with the skills
needed to create, manage, and evaluate digital marketing strategies.

50 créditos académicos, Diseño Organizacional y Estrategia

Lunes a jueves de 07:30 am – 01:30 pm

Viernes y sábado de 07:30 am – 02:30 pm

The Managerial Accounting course provides a fundamental
overview of essential principles in managerial accounting, focusing on their
application in business decision-making. Students will learn key concepts such
as cost behavior, cost-volume-profit analysis, budgeting, and various costing
methods, including job order, process, and activity-based costing, to
effectively analyze and control costs.

50 créditos académicos y Fundamentos de Contabilidad

Lunes y martes de 7:30 – 12:00 pm

Jueves de 7:30 – 10:30 am