This course explores the modern holistic marketing and the synergy between online and offline communication strategies. It emphasizes developing strategic and Integrated communications (IMC) plan, as well as cohesive communication campaigns that align brand messaging, online and offline media plannning and content creation. The theoretical frameworks will be studied in the context of the current industry changes, impacted strongly by Metaverse and AI. Students will analyze real-world case studies, engage in practical projects, and apply strategic thinking to craft integrated communication plans. The core theoretical framework Will be: IMC model, Customer Journey Model and Hierarchy of Effect Model.

50 créditos académicos acumulados y Fundamentos de Marketing O Marketing Estratégico

Lunes a miércoles de 07:30 am – 01:30 pm
Jueves y viernes de 07:30 am – 02:30 pm

In today´s rapidly evolving marketplace, corporations face growing pressure to manage their enviromental impacts. Corporate Environmental Management (CEM) focuses on how business can integrate sustainable practices into their strategies to reduce environmental harm while maintaining profitability.

50 créditos académicos acumulados y Diseño Organizacional y Estrategia

Lunes a miércoles de 07:30 am – 01:30 pm
Jueves y viernes de 07:30 am – 02:30 pm

The course Quality Management in Enterprises course provides a fundamental study of the basic principles of quality management and their application in various fields. Students will be introduced to the basic concepts of quality management, in light of international standards, including methods for problem solving, quality design, analysis and optimization of operations in enterprises. The roles and responsibilities of quality auditors in the process of overseeing processes in an organization will be examined. In addition, the ethical, environmental and social challenges facing business management in the 21st century will be highlighted. This course will provide students with a solid foundation for exploring future careers in quality and verification of correctness of operations in enterprises.

50 créditos académicos acumulados y Diseño Organizacional y Estrategia

Lunes a jueves de 07:30 am – 10:30 am
Viernes de 07:30 am – 11:30 am

The course Innovations on Organization will take an entrepreneurial perspective on creating new products, services, or business models within organization.

Therefore, students get familiar with the role of innovation in global business and the ways to implement entrepreneurial thinking and acting in organizations in the first place. In addition, students get acquainted with different methodologies for the identification and realization of opportunities to create new business models.

By forcing the application of these foundational tools of entrepreneurship and agile working approaches, the course also facilitates the practical skills required for business building such as, Customer Discovery, Value Proposition Desing, Business Model Design as well as Pitch Deck Communication.

50 créditos académicos acumulados

Lunes a miércoles de 07:30 am – 01:30 pm
Jueves y viernes de 07:30 am – 02:30 pm

El curso Interpretación y análisis de información contable-financiera relacionada con la sostenibilidad ofrece una inmersión en la información vinculada con la sostenibilidad que actualmente demandan los inversores y otros actores clave a las organizaciones, tanto en el ámbito internacional como regional. Los estudiantes serán introducidos a los conceptos esenciales de la información contable-financiera relacionada con los riesgos ASG (Ambientales, Sociales y de Gobernanza) incluidos en los estados financieros elaborados bajo las Normas Internacionales de Información Financiera (NIIF) y las novedades de las Normas Internacionales de Información Financiera sobre Sostenibilidad (NIIF S1 y NIIF S2) emitidas en 2024 por la Fundación IFRS. Asimismo se abordará la interpretación y análisis de los denominados reportes integrados que se realizan con la interoperabilidad de distintas guías internacionales sobre sostenibilidad y cambio climático.

50 créditos académicos acumulados y Contabilidad Financiera Intermedia

Lunes a jueves de 11:30 am – 02:30 pm
Viernes de 11:30 am – 03:30 pm

In this dynamic course, students will delve into the intricate relationship between culture and marketing practices, exploring how cultural contexts influence consumer behavior, branding, and communication strategies across global markets. The course aims to equip students with the necessary skills to design culturally sensitive marketing campaigns that resonate with diverse audiences, enhancing brand loyalty and market penetration.

50 créditos académicos acumulados y Fundamentos de Marketing O Marketing Estratégico

Lunes a Miércoles de 02:30 pm – 08:30 pm
Jueves y viernes de 02:30 pm – 09:30 pm

The course provides insight into current situation in Europe (war in Ukraine, relations of EU and EU states with Russia). It starts with historical background of Europe in 20th and 21st century which transfers to historical policy and narration of different countries. Historical policy transfers into nations’ history teaching programs which heavily influences mentality of people and political agenda. It is especially the case with Russia/Soviet Union where history differs much from what is considered history in other European countries. Then, students will be familiarised with economics of most important countries in Europe and of course Russia and their mutual economical relations especially regarding commodities and agricultural products. Students will be presented a detailed study of reasons and consequences of current war in Ukraine and its influence on European and Global politics and economics. Potential ways the conflict may end will be discussed, together with possible new situation in post-war Europe.

70 créditos académicos acumulados

Lunes a jueves de 07:30 am – 10:30 am
Viernes de 07:30 am – 11:30 am

The course «Creating Value for Customers in E-commerce» provides students with the knowledge and skills to design and optimize e-commerce strategies that create and deliver value to customers. Emphasizing customer-centric approaches, it focuses on identifying customer needs, mapping digital customer journeys, and structuring e-commerce models. Students will learn to utilize tools and frameworks such as the Business Model Canvas, Value Proposition Canvas, and sales funnels to craft comprehensive e-commerce strategies tailored to specific markets. By the end of the course, students will have the ability to design and present actionable plans that address customer expectations and enhance value delivery

50 créditos académicos acumulados y Fundamentos de Marketing O Marketing Estratégico

Lunes a miércoles de 07:30 am – 01:30 pm
Jueves y viernes de 07:30 am – 02:30 pm