This course provides the necessary foundation to design and implement a well-planned and an efficient international market research for guiding and promoting company activities. It introduces the students to the global scope of markets, and the fact that the companies must be aware of and be prepared to exploit them.

50 créditos académicos aprobados y Fundamentos de Marketing

Lunes a jueves de 07:30 am – 1:30 pm
Viernes y sábado de 07:30 am – 2:30 pm

(Martes 06 no hay clases por feriado nacional)

This course aims to discuss the strategic frameworks of internal and external communication in complexity, agile management, remote working, dispersed teams, and information overload. We will explore ways to frame the conversation about communication in the age of emergent realities, strategizing, and ubiquitous digital transformation. The course will focus on Human-Centered Design, Communication as an Organizing Concept, and Customer/Employee Experience Mapping.

50 créditos académicos aprobados y (143344 Gerencia I O 142081 Diseño Organizacional y Estrategia o Liderazgo)

Lunes a jueves de 02:30 pm – 8:30 pm
Viernes y sábado de 02:30 pm – 9:30 pm

(Martes 06 no hay clases por feriado nacional)

Core Competencies for Managers is a course tailored for international oriented students. The course aims to enhance students’ multicultural management skills through an innovative educational approach, focusing on practical and theoretical competencies necessary for successful global business management.

50 créditos académicos aprobados

Lunes a jueves de 07:30 am – 1:30 pm
Viernes y sábado de 07:30 am – 2:30 pm

(Martes 06 no hay clases por feriado nacional)

Digitalization is one of the most dramatic and impactful megatrends occurring across business, industry and commerce. Digital technologies, systems and platforms are affecting how we collaborate and exchange information across a supply chain and how we integrate, manage and control supply chain operations. This course examines and analyses in depth the impact of digitalization on the design, management and control of contemporary and future supply chains, exploring its potential in the purchasing, production and logistics functions.

50 créditos académicos aprobados y (Gerencia I o Diseño Organizacional) y (Estrategia o Liderazgo)

Lunes a jueves de 07:30 am – 1:30 pm
Viernes y sábado de 07:30 am – 2:30 pm

(Martes 06 no hay clases por feriado nacional)

En lo que respecta a la disciplina contable y su aporte al desarrollo sostenible, se evidencia cada vez más la importancia de su área denominada contabilidad social y ambiental que se ocupa de la gestión y transparencia de las interacciones y actividades sociales, ambientales, con los colaboradores, con la comunidad, con el cliente y con otras partes
interesadas de una organización y, cuando sea posible, las consecuencias de esas interacciones y actividades, sobre todo en lo referente a los riesgos positivos y negativos que implican para toda la sociedad.

50 créditos académicos aprobados y Fundamentos de Contabilidad

Lunes a jueves de 02:30 pm – 8:30 pm
Viernes y sábado de 02:30 pm – 9:30 pm

(Martes 06 no hay clases por feriado nacional)

Students examine the critical role of analysis in marketing decision-making and learn how to use and interpret marketing metrics in the development, implementation and evaluation of the marketing strategy. Students enhance their analytical capabilities through applying marketing metrics. The course emphasizes practical analysis, using numbers to make better marketing decisions.

50 créditos académicos aprobados y Fundamentos de Finanzas

Lunes a viernes de 11:30 am – 2:30 pm
Sábado de 11:30 am – 3:30 pm

(Martes 06 no hay clases por feriado nacional)

50 créditos académicos aprobados y Análisis Multivariado para los Negocios

Lunes a viernes de 11:30 am – 2:30 pm
Sábado de 11:30 am – 3:30 pm

(Martes 06 no hay clases por feriado nacional)

This syllabus is designed to introduce marketing and customer lifetime value as well as tools. The idea is to
focus on how firms create value via marketing, and manage customer lifetime value. The rationality is to
bring tools (hands-on) for students learning how to estimate customer lifetime value (monetary terms). In
addition, students will learn about marketing tools, such as consumer relationships, marketing management,
and channel distribution.

50 créditos académicos aprobados y (160171 Contabilidad Financiera Intermedia O 160089 Contabilidad Intermedia)

Lunes a viernes de 7:30 am – 10:30 am
Sábado de 7:30 am – 11:30 am

(Martes 06 no hay clases por feriado nacional)